The Present and Future of Unified Communications ? Microsoft Lync
Wednesday, January 9th, 2013 | Apollo, IP Phones, Microsoft Lync, SIP, SMBs, snom 300 UC Edition, snom 370 UC Edition, snom 710, snom 720, snom 760, snom 7xx series, snom 821 UC Edition, snom UC, snom UC600, Unified Communications, VARs, VoIPBy Mike Storella
At snom, we keep tabs on the ongoing discussion about Unified Communications (UC) and its adoption rate by enterprise organizations and within the small to medium-sized business (SMB) market. So what?s the latest word from analysts in the blogosphere and channel?
A recent mainstream media article in the Financial Times, ?Unified Communication Moves a Step Closer,? confirms today?s businesses and employees expect more from their traditional communication systems. They need a high-quality voice device ? as well as mobile phone integration, presence and instant messaging functionality and the latest social technologies ? to connect with colleagues and customers anytime, anywhere.
snom is already onboard with the shift toward a UC world. We are partnering with Microsoft, a company leading the way through its Lync Server 2010 Enterprise Voice/UC solution. As you know, Microsoft broadened its UC offering and entered the voice telephony market in late 2010, introducing Lync with Enterprise Voice, an excellent alternative to the traditional PBX. In fact, Microsoft Lync with Enterprise Voice deployments are on the rise, according to several renowned market analyst firms. A Nemertes Benchmark Study and Gartner?s Magic Quadrant for Unified Communications show impressive growth in Lync deployments in 2012, from SMBs to large enterprises.
The Phone is Essential
Of course, the phone is the essential component for voice access in the Lync/UC environment. Not only do snom phones provide high quality voice, our snom UC edition phones are specifically tested and certified as ?Qualified for Microsoft Lync.? These phones take advantage of Microsoft Lync?s productivity-enhancing features, such as presence and dialing from Lync buddy lists ? right from the phone. Employing our new Apollo firmware, we have even developed some unique features not found on competing Lync-compatible phones, such as music on hold, a boss/admin capability and one-touch presence buttons on select models ? a tremendous value-add for Lync deployments.
The great news for VARs is that snom has qualified a full range of snom UC edition phones for Microsoft Lync, providing a range of snom SIP-based endpoints with diverse features and price points sure to meet any customer requirement. Our entire line of snom 7xx series phones, including the snom 710, snom 720 and snom 760 IP phones, recently completed the comprehensive certification process by Microsoft and are now qualified for use with Microsoft Lync Server 2010 with Enterprise Voice. Our snom 300, snom 370 and snom 821 IP phones are also officially qualified for Microsoft Lync 2010, while the snom UC600 USB phone peripheral is designated as ?optimized? for Lync.
The UC market presents VARs with a huge opportunity for selling our diverse line-up of Lync-qualified snom UC edition phones.? Resellers interested in learning more should contact snom or their authorized snom distributor.
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