Food & Drink Innovation Network ? NEW RANGE OF PUNJABI ...

December 28th, 2012

Rustic Indian is a new range of four fresh, chilled Punjabi spice blend bases for home cooking, using blends of authentic ingredients and traditional Punjabi recipes prepared from scratch.

Rustic Indian aims to revolutionise this category with healthy sauces, chilled to keep their fresh flavour intact for the kitchen.

Rustic Indian is the brainchild of Vini and Bal Aujla, husband and wife team and self-confessed food-nuts.

The couple first bonded over a love of food and their shared passion for authentic flavours of the Punjab region.

Rustic Indian aims to revolutionise the category with healthy sauces

They remain committed to making family recipes passed down to Vini through generations in small batches, by hand, with the finest, freshest ingredients and love.

Rustic Indian is designed to provide a spiced foundation for classic curry recipes.

The sauces are also a versatile base for culinary inspiration: whether stirred into soups, a seasoning for stews or casseroles, a marinade for meat, an accompaniment to meatballs, a topping for toast or a sandwich filling, Rustic Indian always delivers a full and punchy, authentic Punjabi flavour.

All four sauces are vegetarian and gluten-free with no artificial colours, flavours or preservatives, incorporating ingredients such as rapeseed oil, which is traditionally used throughout India and contains healthy Omegas 3, 6 & 9 and essential fatty acids.

The Rustic Indian range includes four cook-in sauce varieties (?3.99 RRP):

• Shahi
• Jeera
• Tharka
• Fiery Mirchi

Vini said: ?The inspiration for Rustic Indian came when we first realised how different the perception of Indian food was to the reality.

?It was impossible to find anything resembling authentic, fresh Punjabi home cooking in restaurants or shops.

?We began cooking our families? beloved recipes in large batches to share with friends and colleagues and had a phenomenal response, which inspired us to take the leap of faith and create Rustic Indian.?

Bal said: ?Vini and I never take any shortcuts when we prepare our Rustic Indian sauces from scratch, just like our mothers and grandmothers.

?This means when it gets to your kitchen, all the hard work is done and just final flourishes are needed to create your favourite recipe.?

From every Rustic Indian sauce sold, 5p will be donated to Magic Bus to support their mission to take a million children in poverty-stricken communities in India from childhood to livelihood using the unifying medium of sport.

Rustic Indian sauces are available nationwide via 120 Budgens stores, partridges of Sloane Square stock the full range of sauces, Planet Organic & Wholefoods will be stocking the Rustic Indian sauces from Jan 2013.

For more information click here to visit the website.

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Source: http://www.fdin.org.uk/2012/12/new-range-of-punjabi-spice-blends-hits-uk-shelves/

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