Creating Broad Appeal When Selling a Home - CSP Home Staging ...

One of the most important things I tell clients, or prospective clients (i.e. home sellers) and real estate agents is that staging is about creating broad appeal in order to attract as many buyers as possible. Many believe that home staging is the same as decorating, but that could not be further from the truth. When I am working with a client to design or decorate their home for them to live in, the most important thing is to appeal to their personal tastes and likes, and to create a space that will feel like home to them. When I am working with staging clients who are selling their home, the most important thing is to appeal to everyone else.

As a case in point, I recently staged a condo in Toronto. My client was a lovely, single woman. One of the first things that I recommended be changed were the paint colours in her 2 bathrooms and her kitchen. The bathrooms were both painted in a soft pink colour, and the kitchen was painted in a dark, intense orange. She loved those colours, and could not understand, at first, why they would have to be changed. I tried to explain to her exactly what I spoke about earlier?that we are trying to appeal to as many people and demographics as possible, so neutral colours would be more effective at doing that. What if the prospective buyer was a young, single male? Would he be able to picture himself shaving in a pink bathroom. Likely not.

By painting the bathroom in a neutral colour, replacing the feminine shower curtain with a crisp, fresh white one, as well as adding accessories to give the space a spa-like feel, we were able to create a space that would appeal to any buyer.

Master Bathroom-Before Staging

Master Bathroom-After Staging

For the kitchen, the first step, of course, was decluttering. Taking everything off the fridge and most items off the counter created more space. The orange paint and coordinating orange-striped window treatment made the space feel small, like it was closing in. By brightening it up with a neutral colour, changing the light fixture to a more modern pendant, and accessorizing with hints of green to add freshness, the space was completely transformed.

Kitchen-Before Staging

Kitchen-After Staging

We also removed an office desk and instead brought in a shelving unit from another room to create an area for more kitchen storage which did wonders to make it a true chef?s kitchen.

Kitchen Eating Area-Before Staging

Kitchen Eating Area-After Staging

So after all was said and done, the condo sold in FIVE DAYS, my client got the price she wanted and was able to purchase the property of her dreams for the next phase of her life.

Happy Selling!

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Have a question? Feel free to contact me at info@SpaceStyle.ca, or suggest a topic for a blog post.

Erin Lazer
SpaceStyle Home Staging & Organizing
www.SpaceStyle.ca

About SpaceStyle Home Staging & Organizing

SpaceStyle Home Staging and Organizing is a full service company. If you are looking to sell your home, we help you unleash its hidden value. If you would like to get more out of your existing space, we can help you organize, and bring more fashion and function to any space in your home with our professional organizing services. Or if you simply want to spice up or reinvent your decor, we can help with that too. The areas we service are Toronto (including Scarborough and Etobicoke), and York Region (Vaughan [Woodbridge, Maple, Thornhill, Concord, Kleinburg], Richmond HiIl, Markham, Aurora, East Gwillimbury, Georgina, King, Newmarket,Whitchurch-Stouffville). If you live outside of these areas, please feel free to contact us and we can see if we can help. If you want to know more about the services that SpaceStyle Home Staging & Organizing offers, please visit our website at www.SpaceStyle.ca. You will learn more about what home staging is, why you might need to hire an organizer, how we can help you, and view our gallery of photos, read testimonials from our happy customers, and contact or connect with us. A note from the woman behind SpaceStyle and the author: Hi there! My name is Erin Lazer, and I own and run SpaceStyle Home Staging and Organizing based in the Toronto area. I am an MBA graduate, a Canadian Staging Professional? (CSP?) , member of Professional Organizers In Canada (POC) and the Real Estate Staging Association? (RESA?). After many years working as Marketing Manager for a Tier 1 consumer packaged goods company, I launched SpaceStyle to leverage my skills in marketing and pursue my strong passion for real estate, interior design, and organized living. When I?m not transforming spaces, I?m happily married, a mom of one, I love to cook, bake, read, travel, and entertain. Come back often to read and comment on our posts!

Source: http://stagingweblog.com/?p=4416

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