My guess is, as a Realtor? you most likely possess the same personality characteristics. The exercise of connecting with people and getting your message across to them, becomes infinitely more difficult when utilizing an impersonal vehicle to engage them (e.g. blog post, direct mail piece, email message).
When it comes to this type of marketing, even my most seasoned, well connected clients run into the occasional blocks that prohibit them from figuring out that all important question of, ?what do I do next??.
Part of what we do as a marketing agency is make sure these dilemmas never bother our clients. While there are many ways we cure these insecurities and fears with our clients, here is one easy one I suggest you consider, the next time you experience a blockage in your marketing planning:
Remember: Your marketing IS about you, but it also IS NOT
Part of the reason homeowners call you for a listing presentation, when considering to sell their home, is because you?ve done a great job showing them what a successful professional you are and how great you will perform when selling their home. The other reason you build rapport with them though, is showing them that you care about the same things that are important to them.
No doubt, homeowners in your farm area(s) moved their because they were drawn to the community as a safe place for their children, somewhere that they could enjoy themsevles on the weekends/evening, or somewhere they simply worked hard to get to, and are proud of.
Can?t think of an idea to market yourself? Then market your knowledge of your actual marketplace. This is a very simple, yet super effective, value added way of grabbing the attention of homeowners in your marketplace. After all, if you share the same passion of the area that they do, you will build rapport and win their trust (because you are interested in the same things). Even more, while you are doing that, you are showing your knowledge about the local marketplace (which? can easily be parlayed into your knowledge of the local real estate market as well).
What might you do? How about:
? Event related postcards (e.g. holiday events guide)
? Takeout dining guide postcards that have all the numbers for restaurants that offer take out in the area
? School sports calendar postcards (e.g. if high school football is super important in your marketplace, how about that?)
These are just a few ideas, of one single thing you can do to overcome ?writers block?, when coming up with ideas to market yourself in your marketplace.
Are you looking for new and unique ways to approach your marketing? Did you like this tip and want to learn more? Contact me anytime, and I am more than happy to help you in any way I can.
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Do you have a question you would like answered? NO PROBLEM! Simply become a fan of our facebook fan page and submit your question to us there. We answer EVERY question that is submitted to us. That?s not all though! If we pick your question as the subject of one of our mailbag posts, we?ll not only give you credit on our blog, but also a $100 gift certificate for any of our services.
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Chris Leo is a Silicon Valley, CA entrepreneur, complete workaholic, top notch marketer, type ?A? personality, shameless self-promoter and never ending ?connector?.
Even though he is seemingly always working, when he does take breaks, the ?work hard, play hard? motto takes on a whole new meaning. His life is controlled chaos and he loves it.
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